Professor Toshihero


A series of comic stories about an ingenious inventor; Professor Toshihiro and his assistant Taki were developed in 2012 in order to support the Russian campaign “Toshiba Air Conditioners. Our best inverter.”

The advertising campaign covered Moscow, St. Petersburg, Vladivostok, Yekaterinburg, Kazan, Krasnodar, Novosibirsk, Samara, Saratov, Sochi, Ufa. Trolleybuses, buses, posters in the subway, billboards and magazines of different airlines were telling about the inventions of Toshiba: the world’s first split-system, the first inverter air conditioner, the first air-conditioner Daiseikai with air purifier.

  • Creation of concept and Comic’s scripts
  • Application of comics to the various forms of media (Advertising in metro, public transport, magazines)
  • Animated banners for Google.adwords and